Eligible new AJ Bell customers can receive a £100 Amazon gift card after opening through the referral and adding or transferring a combined £10,000 within 120 days.

Referral invitation: we may receive the same gift-card reward if you qualify.

How to get the AJ Bell £100 gift card

  1. Register through the referral.

    Use the email address that you will use for AJ Bell.

  2. Open an eligible new account.

    Choose the account for your actual goal, not simply for the reward.

  3. Add or transfer £10,000.

    Reach the combined qualifying value within 120 days.

  4. Keep your records.

    Save the referral confirmation and account-funding evidence.

  5. Wait for fulfilment.

    AJ Bell sends the gift card after checking the offer conditions.

Which accounts can count?

The offer has included Stocks and Shares ISAs, Lifetime ISAs, SIPPs and dealing accounts, with the £10,000 spread across eligible accounts if necessary. Confirm the current list before applying because tax rules and account eligibility differ.

Compare more than the gift card

  • Annual platform fee for the investments you plan to hold.
  • Fund, share and ETF dealing charges.
  • Regular-investing and dividend fees.
  • Transfer-out or closure charges.
  • Customer service and website features.

Before putting money into investments

Investments can rise and fall, and you may get back less than you put in. Do not invest emergency savings or money needed soon. A pension or Lifetime ISA can also restrict when money can be withdrawn.

Pros

  • £100 Amazon gift card for eligible new customers.
  • Several account types can contribute to £10,000.
  • Wide investment range.
  • Suitable for transfers as well as new contributions.

Cons

  • A large £10,000 threshold.
  • Only 120 days to complete funding.
  • Platform and investment fees apply.
  • Investments can lose value.

AJ Bell questions

Do I need to invest the £10,000 immediately?
The referral focuses on funding or transferring eligible accounts. Check the current terms for how cash is treated and remember that leaving cash uninvested may earn a different return.
Can I split £10,000 across accounts?
The current promotion allows the qualifying total to be spread across eligible AJ Bell accounts, subject to its detailed terms.
Can an existing AJ Bell customer qualify?
The customer reward is for eligible new AJ Bell customers aged 18 or over.
Is the gift card guaranteed if I invest?
Only if every referral condition is met. Use the same email, meet the deadline and retain the offer confirmation.

Sources and checks